Coca Cola made a strong statement during Autumn/Winter 2012 Stockholm Fashion Week with custom Minx nails, the solid nail coatings that are as popular with celebrities as they are on the catwalk.
“Coca Cola contacted me as they had heard of my work with Minx nails, and asked if I could create custom Minx nail coatings for them with the Coca Cola logo,” revealed nail stylist Frida Selkirk, owner of the salon Naglar på FRIDAS. “There was very little time, so I immediately contacted Mirka Poikkeus, the Minx distributor for the area, and together we collaborated with Minx co-founder Janice Jordan who personally designed the Coca Cola Minx from the logo we sent to her.”
From January 30 through February 1, 2012, all the Coca Cola waitresses at Fashion Week wore the custom Minx that had been applied by Frida and her fellow nail stylist Danielle Herberg.
“Everyone was noticing the nails and commenting on them,” laughed Frida. “Minx is such a great way to be fun and playful with fashion!”
Contact: Switch Funky
Photos by Frida Selkirk.