Pinterest has unveiled its Top 10 beauty predictions for the year ahead in its fifth annual Pinterest 100 list.
The social media platform says its users “search-and-save” patterns offer unique insight into emerging consumer trends.
“Over 250 million people come to Pinterest each month from around the world to plan their lives… when a million or so of those people start searching for the same thing, well that’s how we know it’s a trend.”
And so, Pinterest’s Top 10 beauty predictions for 2019 (based on year-on-years increases in searches from January-September 2017 to January-September 2018) are:
Hooray for grey: People are growing out their natural grey hair and letting that silver shine through. (Searches for going grey increased by 79 percent)
Baby fringes are highbrow: The next big thing in hair styles? Baby fringes. In 2019, the just-above-the-brow crop is making the cut. (Searches for short fringes increased by 51 percent)
Dip in: Wave goodbye to chipped nails! Powder dipping lasts longer than traditional gels, and is way easier to remove. (Searches for powder-dip nails increased by 442 percent)
Ooh-la-lashes: People are giving their lashes a lift with natural solutions – think castor oil, grapeseed oil and aloe vera. (Searches for natural lash lifts increased by 52 percent)
Just like magic: It may sound like sorcery, but old-school witch hazel is gaining popularity as a skincare solution. (Searches forwitch hazel increased by 305 percent)
Go glossy: From lips to lids, gloss is helping people make their best features shine. (Searches for glossy make-up increased by 89 percent)
The standout pout: Smart mouths everywhere are pairing barely-there make-up with a bold red kisser for added attention. (Searches for standout lip colour increased by 467 percent)
Almond joy: Here’s a nutty new manicure trend: almond nails, named after the rounded shape of the nut. (Searches for almond nails increased by 97 percent)
The next exfoliant: People are lathering up with gentle liquid exfoliators for brighter, smoother skin. (Searches for liquid exfoliator increased by 58 percent)
Lilac locks: Prepare to see lots of lilac in 2019 – this pretty pastel hair colour trend is growing fast. (Searches for lilac hair increased by 1077 percent)