Runway Room, the owner of four hair, makeup and beauty salons in Melbourne, launched its new makeup collection in Sydney last week with ambassador Jodi Anasta.
Created by company founder Alex Fevola, “the salon heritage brand aims to provide professional standard makeup to the everyday beauty lover”.
“From teens getting ready for their first school formal, to brides on their big day, Runway Room is designed to look flawless on all skin types,” says Fevola.
“I set out wanting to develop a range of premium, professional cosmetics without the high-end price tag.
“I’m so proud to have created a range of products that are ageless and suit both my skin, and my daughter’s, [Mia Fevola], whilst also being used by professional makeup artists across the country.”
Made in Australia, the new range of 120 products includes foundations, lip products, mineral powders and a three-in-one Glow Palette.
Fevola says the company appointed Anasta as the ambassador of its makeup range as “she embodies the Runway Room woman”.
“She’s a natural beauty and exerts confidence – whether she’s wearing a full glam look, or her everyday minimal makeup.”
Anasta said she was very excited to jump at the opportunity to work with Runway Room.
“I’ve been obsessed with beauty since I can remember,” she says.
“Given we are all so time poor these days a quick and simple makeup routine is key.
“I love the Runway Room range as it’s uncomplicated and effortless to use.”
Fevola says the cosmetics will be sold online at runwayroom.com and in salons.
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