Cult mineral makeup brand, PÜR has finally arrived in Australia. We talk to the beautiful Lynnette Cole, who’s both a model and actress as well as PÜR’s global education director (she is also Miss Tennessee USA and Miss USA 2000!), while she was in Australia for the mineral makeup brand’s launch to our shores, about why PÜR is such a hit with beauty editors, beauty bloggers, makeup artists and those with chronic skin issues.
What makes PÜR different from other mineral makeup brands?
PÜR is more than just minerals. PÜR’s complexion products are infused with clinically proven, good for your skin ingredients like minerals, plant extracts, purified retinol, lactic acid and ceramides that provide natural beautiful coverage today but also improve the skin over time.
PÜR has quite a cult following, why do you think this is?
Our passion at PÜR Cosmetics is skin. We want you to fall in love with your skin through our wardrobe of good for your skin complexion products. Nowhere else can you find complexion products formulated with PÜR’s unique blend of Ceretin Complex (purified retinol, lactic acid, ceramides). This proprietary formula has been clinically proven to address skin concerns and improve skin clarity. Our colour products (eyeshadow palettes, strobe palettes, mascaras and lip products) are on trend and also get a lot of social media attention.
What is the hero product of the range?
The 4-in-1 Mineral Makeup is PÜR’s award winning hero product! This one product combines your foundation, concealer, finishing powder and SPF all in one. Application is 60 seconds using the Chisel Brush, plus, it’s formulated without talc, oils, fragrance, fillers or chemical dyes. So it’s suitable for all skin types, especially sensitive skin. I’ve been wearing this foundation for 10 years and my skin is still loving it!
What 3 makeup products can you not live without?
4-in-1 Mineral Makeup, Selfie Palette & Correcting Primer. I put a lot of thought into this because the Selfie Palette alone includes 8 eyeshadows, (Mineral Glow) bronzer, blush, highlighter, Big Look Mascara and lip gloss.
Can PÜR be used on problem skin?
Whether your skin concern is hyperpigmentation, redness, under eye dark circles, blemishes or sensitivity, you can wear PÜR with confidence knowing that you are doing something good for the skin. PÜR is paraben free, cruelty free and does not test on animals.
What about post treatment or cosmetic procedure?
When having any procedures or treatments, we recommend consulting with your physician before applying any makeup or skincare products.
How does this mineral makeup line benefit the skin?
PÜR’s complexion product formulas include skin loving ingredients like minerals, plant extracts, purified retinol, lactic acid and ceramides. So whether you wear PÜR’s powder, liquid or cream texture foundations, the age defying formula (Ceretin Complex) works to perfect the delicate layers of the skin overtime. During our 8 week clinical trial, participants reported an increase in skin radiance, softer smoother skin texture around the crows-feet area, and visibly less skin irritation!
Where can we purchase PÜR?
We are thrilled to have a partnership with Myer department stores.