Skin O2 Managing Director, Alison Atia attended the 2013 Beauty World Middle East to expand the brand overseas.
Held from the 28th to 30th of May in the Dubai Exhibition Centre, this year’s Beauty World Middle East had 23 international pavilions and a 32 per cent increase in exhibitors. More than 1096 exhibitors from 52 countries attended. “Beauty World Middle East’s continued expansion underlines the vast potential of the regional market fir health and beauty products,” said Skin O2 Managing Director Alison Atia.
According to Euromonitor International forecasts, the strong economic growth and a further increase in disposable income levels in the Middle East will boost sales in beauty and personal care by 5.8 per cent by 2017.
This boom is particularly significant in the United Arab Emirates, where there is a growing interest in specialised products and premium brands.
“With a multitude of high end and luxury brands in the market, customers in the UAE are becoming more choosy, this in turn has meant that premium niche brands are doing very well,” said Alison, “The market is growing to accommodate for more of these brands.”
“This is why our proudly Australian Skin O2 doctor’s formula brand is in such demand within this market,” she said.
“Dubai has the perfect intersection of buyers and media from Europe, Asia and the Middle East, and provides the world’s best showcase for unique quality brands.”
Dubai has a sister city relationship with the Gold Coast, and as the Skin O2 headquarters are based in the Gold Coast, trade has been successfully flourishing.
“The Skin O2 family looks forward to returning again soon to support our new UAE distributors and attend the show next year,” said Alison.
For more information and the complete Expo gallery, visit the Skin O2 Australia Facebook page.