AHAVA head office Israel and AHAVA North America merge to form a powerful force globally.
The positive merger of AHAVA Head Office Israel, with the world’s largest AHAVA market the North America, has enabled AHAVA to reposition itself into a stronger operation and competitive industry position.
This synergy will allow AHAVA to work more efficiently while retaining its affordable cost structure, and most importantly position the AHAVA brand globally now and into the future.
Furthermore, former senior vice president of Estee Lauder, Elana Drell-Szyfer, has been appointed as CEO of AHAVA North America and deputy CEO of AHAVA Dead Sea Laboratories, Inc.
Ms. Szyfer has also held top-level positions at L'Oreal's Lancôme Division, Avon, and Prescriptives, a division of Estée Lauder Companies.
An expert marketer she had a successful history of launching and repositioning prestigious brands and will no doubt be an extremely valuable asset to AHAVA world-wide.
For more information visit www.ahava.com.au