Australian Lifestyle brand VitaMan is set to take on the global skincare brand leaders in travel retail with its natural range for men.
A fast-growing sector of the skincare segment, offerings for men are currently dominated by a handful of brands – but VitaMan believes its formulas, using plant and botanical extracts found only in the Australian Outback, give it a unique selling advantage.
With products now available in over 35 global markets, VitaMan will focus on travel retail. Following a successful launch at the recent Airline Retail Conference in Hong Kong, VitaMan is making its American debut at the Duty Free Show of the Americas (booth 2204) through its exclusive global travel retail sales agent and distribution partner beauty2market.
At the recent Hong Kong Airline Retail Conference, VitaMan was awarded “Inflight Product of the Year – Retail” by the delegates and retailers who were present and seeing the line for the first time. Coming from this event, negotiations are under way to place the Vitaman products on-board a number of Asian and European airlines for the 2H 2013.
"Skincare for men – while still small compared to the women’s sector – is growing fast globally, as is demand for natural products," says VitaMan owner Clare Matthews. “Since its launch in 1999, VitaMan has established itself as a truly innovative and progressive niche brand and, while we are have no plans to enter the mass market sector, we see real potential for the brand in the under-exploited travel retail sector, where an ever increasing number of travellers – men and women – are becoming more discerning and discriminating about the products they buy.”
VitaMan offers a comprehensive natural product range for men, including shave, face, body, hair, age control, sports and travel items. Top sellers are in their shave and face range, hair shampoos and treatments, and their Anti-ageing Wrinkle Smoother Serum and Eye/Lip Reviver Gel.
Visit www.vitaman.com.au for further information.