Leading skin care and spa brand Payot have launched the new Dermforce Dr. Payot Solutions range in Australia.
Rita Smith, general manager for Payot Paris Australia, launched the Payot Dermforce range at the Hilton Hotel on Tuesday, October 26.
The range has been developed by Payot Paris as a price-pointed entry range to the prestige world of Payot Skincare.
The aim is to increase over-the-counter sales for Payot stockists and to win customers over to Payot, thus enabling an easy up-sell to other ranges designed to suit specific skin conditions and ages.
Clive Smith, Managing Director of Payot Paris, with Sabrina Veev and Amy Erbacher.
Clive Smith, managing director of Payot Paris (Australia) says, “We see this as not only introducing customers who are having skincare treatments but also those who are going to spas and salons for menu items such as waxing, massage, eyebrow tinting and shaping and eyelash tinting.”
It has been developed by Payot’s multi-disciplinary team of scientists who have upheld the Dr. Nadia Payot philosophy by developing four products to work as healthy prescriptions to reinforce and moisturise the skin.
The products are free of parabens, colourants and fragrance and are an ideal, health program for all skin types.
The four products in the new range include a face and eye area cleanser and toner, a day cream designed to boosts the skin’s energy and radiance, an eye cream which acts upon the eye contour area and a mask that hydrates and plumps the skin.
Key ingredients used in the new range include active bifidus, vitamins A, B3 and E, omegas 3 and 6 and essential oil of rose.
Contact: Payot 1300 367 969.