In the yearly report released by Euromonitor, it has been revealed there’s been a marked increase in consumers seeking beauty therapists and clinics who offer specialised cosmetic treatments and products. The report identified that this is primarily due to a desire for individuality; with people seeking products, services and experiences tailored exclusively for them.
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In Australia, dermaviduals has been offering tailored skincare products and treatments for over two years and now enjoys distribution in over 100 salons and spas across the country. Reika Roberts, Managing Director of derma aesthetics, dermaviduals distributor, says of the findings, “We identified the trend towards customised skin solutions back in 2010. After extensive research to find a trusted and proven brand, we made the decision to distribute dermaviduals in Australia. We couldn’t be happier with that decision and this report confirms we are on the right track in terms of anticipating the ever evolving needs of our customers.”
“dermaviduals is a fully customised skincare range developed by leading German scientist Dr Hans Lautenschläger. The product formulations are based on the principles of corneotherapy and specifically target maintenance of the natural skin barrier and the prevention of premature ageing. Every dermaviduals product can be customised to the needs of the individual."
Established in 1972, Euromonitor International is the world leader in strategy research for consumer markets. As an independent company, their strategic analysts in 80 countries offer unmatched detail and unbiased content for every region, country, category and channel. Their comprehensive international coverage and leading edge research are used by brands worldwide to assist in predicting future trends and developing their own innovation pipelines.
The Euromonitor report stated, “…Its evolution from simple products to devices and even diagnostic skin services that promise bespoke skincare shows consumers’ desire for personalisation. In 2012, skin care saw the introduction of even more targeted solutions, serums and even bespoke services tailored to the consumer’s needs. Adding to this mix has been the variety of offerings aimed at consumers of a specific age, such as the over 50s, over 30s, pre-teens.”