This year’s Taiwan International Beauty Show was back bigger and better than before. Professional Beauty experienced first-hand the latest in organic beauty, sustainable skincare, colour-changing cosmetics, innovative tech – and of course, countless sheet masks.
The 2019 Taiwan International Beauty Show was another huge success.
Organised by the Taiwan External Trade Development (TAITRA), the expo showcased the latest and greatest professional skincare, makeup and devices coming out of the dynamic, export-driven county.
Now in its fourth year and held in Taipei, the expo featured 65 brands exhibiting across 82 booths from seven countries, who connected with almost 300 buyers and distributors from China, Hong Kong, Malaysia, the Philippines, Japan, Thailand, Mexico, Vietnam, Russia, Singapore, Australia and more.
To make it easy for attendees to navigate, exhibitors were also categorised into five main areas: Taiwan Beauty Power, Beauty Gadgets, Fashion Trends, Exotic Charms and Start-ups.
There was also a Halal Pavilion.
The three-day event kicked off with glamorous girls parading down the runway, holding some of the key products launched at the show, followed by a welcome speech by Walter Yeh, president and CEO of TAITRA.
Mr Yeh said he had visions of the show becoming Asia’s leading professional beauty expo.
He continued by saying that more than 100 global buyers – including Havea Group and Sephora from France, Trade House from Russia, Powerwave from Australia and Parkson Group from Malaysia – had been invited to participate in a ‘Sourcing Taiwan’ seminar at the expo.
This year’s show featured five key themes:
1. Natural and organic skin care products
2. New brands and creative beauty
3. International beauty and skin care trends
4. Local plant-based formulas
5. Sheet masks
There was an obvious focus on green beauty, with many brands exhibiting organic, natural and sustainable products and there was an abundance of sheet masks, which is arguably Taiwan’s most famous beauty export.
Exhibitors included:
– Forest Beauty, a sheet mask manufacturer established in 2017 who were recently awarded the 2019 Pure Beauty Global Award. They promoted their core values as ‘safe, natural, effective’ and said they were proud their Nano Gold Series signature masks were used by luxury hotel spas around the world.
– Bubble Milk Tea Mask manufacturer Annie’s Way, which has created a range of colourful beauty masks that utilise the world’s growing love affair with bubble tea, which originated in Taiwan.
– Ching Seng Tong Cosmetic, who manufacture customised lipsticks and foundations, but also sell under their PureArt label, which features colour changing lip glosses and mini lipsticks.
– One Day Bio, Taiwan’s only organic skincare brand with four major international certifications. All of their products are researched and developed in France, where the company’s founder resides.
– Amira, a start-up company founded by a husband and wife team and named after their young daughter. They have created skincare products suitable for babies and pregnant women.
– Cellina, a pioneer cosmetics manufacturer that was established in Taiwan in 1940. The company exhibited at last year’s expo, which saw them collaborate with a large US retailer chain, and this year they had the opportunity to meet with a Canadian chain and further expand their international reach.
There were also plenty of other standout exhibitors, demonstrating the latest in technology, skincare, hair care, makeup and much more.
Next year, the 5th Taiwan International Beauty Show will move to Nangang Exhibition Centre Hall 2.
The event will be held in conjunction with the Taiwan International Medical, Health and Care Expo June 11-13.