Kate Moss for St.Tropez

St.Tropez announce supermodel Kate Moss as new brand ambassador.

Fashion icon Kate Moss joins St.Tropez as the face and body of the brand. The British supermodel is well-known internationally for her style and personality. Kate is extremely excited to be working with a brand that she loves, “I’ve been using the products since they started and it’s a really trustworthy, cool brand,” she said, “I always feel more confident with a St.Tropez tan!”

Michelle Feeney, CEO of PZ Cussons Beauty (owners of St.Tropez) is thrilled to have Kate working with them. “It gives us the ultimate stamp of approval on the quality of our products,” said Michelle, “Kate epitomises St.Tropez’s naturally glamorous approach to self-tanning and is a long-time advocate of the brand.”

The campaign features photos of Kate by the poolside – wearing St. Tropez The Ultimate Tan. The campaign strapline is: ‘The Ultimate Icon Wearing The Ultimate Tan’. This campaign will be in print and online globally as the new products are released instores this summer.

A social media campaign has also kicked off with the hashtag #OFFTOSTTROPEZ, where women are encouraged to participate by tweeting about their ST.Tropez tanning experiences. St.Tropez will be encouraging participation by giving away content and prizes, including the major prize of a holiday.

For more information visit www.st-tropez.com

By Sophia Wang