Naked Tan, pioneers of the world’s first 2-hour spray-on tan, have recently revealed their new branding. The branding now features a male alongside a gorgeous goddess-like female.
The new branding image of Naked Tan represents natural beauty, harmony, and the organic nature of its products. The peacock feather is the symbol of the brand and has been since the creation of Naked Tan in 2007.
On the day of the photoshoot, the Naked Tan team was joined by world-renowned body painter Sahra Bull. Sahra was responsible for the hair, make-up and body painting of the two new faces of Naked Tan – Patrick and Elisha.
Earlier this year, Patrick was announced the winner of Naked Tan’s male model search competition.
“Every shot was perfect. The weather Gods were certainly shining on us, as the natural lighting and the beautiful surrounds made us feel like something special was happening when every picture was taken,” said Naked Tan’s Marketing Manager, Charlotte Spierckel.
Naked Tan have noticed a gap in the tanning market. Sunless tanning has become increasingly popular, not only for women but for men, too. Healthy-looking colour is often desired by both men and women, and therefore Naked Tan are in the midst of creating a special tanning formulation just for men. You can expect to hear more about this innovative male line closer to September/October – just in time for summer.
Naked Tan’s philosophy is “Awaken your body and soul; unite as one in harmony and life,” and it can clearly be seen in the new branding images below.
Contact: Naked Tan 1300 365 683