What has been the most popular technology advancement launched during the past 25 years?
BTL Aesthetics is a pioneer in the aesthetics and physiotherapy segments with a focus on developing cutting- edge therapies that are safe, comfortable and efficacious.
BTL has 55 offices, over 1800 employees and 330 engineers. BTL’s standout technology is the patented HIFEM® (High- Intensity Focused Electromagnetic) magnetic field technology, which is used in the EMSELLA® and EMSCULPT® devices. EMSCULPT® is the first and only non-invasive treatment to go beyond the elimination of fat cells to build muscles, with
no surgery and no downtime. It induces approximately 20,000 supramaximal muscle contractions in one treatment to burn fat, strengthen and define muscles. EMSELLA® uses the same HIFEM® technology to stimulate pelvic floor muscles to mimic over 11,000 pelvic floor supramaximal contractions per session. The stimulation leads to regained control over pelvic floor muscles and the bladder to treat Urinary Incontinence and revolutionises a patient’s life.
What do you predict will be the standout technology advancement in the next five years?
This September, we are launching EMTONE® in Australia, which is very exciting and a first in the market. EMTONE® is a revolutionary device that treats all major contributing factors to cellulite using a combination of radiofrequency and targeted pressure energy. This non-invasive procedure addresses all five causes of cellulite- loss of elasticity, enlarged fat cells, fluid retention, poor circulation, and deteriorating collagen and elastin fibres- without surgery or downtime. We also have some very exciting, ground-breaking technology being developed right now, which is going to blow everyone away! But I can’t tell you about that just yet, so watch this space for more news.
What is the major consideration salons must consider when investing in technology for their business?
When investing in new technology for your business, do your due diligence, the cheapest option won’t give the best results in the long run. It is likely to be lower-grade technology and cheaply made equipment. Check the treatment has clinical studies, and peer review papers to back-up its claims. Check that the device and technology have TGA / FDA approvals,
as well as what the ongoing costs are. Since BTL launched
the Emsella and Emsculpt devices, many inferior devices have come onto the market, claiming to do the same thing, but they don’t! – Remember, ‘Buy cheap, buy twice.’
This article first appeared in the September/October issue of Professional Beauty magazine. Download the issue here.
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