While we’re aware that studies consistently show negative effects of too much screen time, people often insist that a scroll through social media is an escape, a time-out, and a way to relax.
With that in mind, should salons make a move to create a screen-free environment?
A study released by acupuncture supply company Lhasa OMS revealed that 56 per cent of millennials feel that excess technology or media can make life stressful, and that 55 per cent feel that they are stressed due to social pressure online.
A recent study by ISPA found that 13 per cent of salon customers feel that salons should introduce a tech-free policy, while 23 per cent said they would be more likely to visit a salon or spa if it had a technology ban.
While there are obvious benefits to going tech-free, including the added feeling of privacy and ‘switching off’, there are also benefits to allowing customers to have their devices in your salon, such as giving them the opportunity to post about their experience on social media, increasing your salon’s exposure.
Time for a test?
If you’re toying with the idea of going tech-free in your salon, perhaps schedule a trial first. Consider techp-free times, such as Saturday mornings, rather than a complete ban. You could also consider contacting regular customers and gauge their option on a tech ban. Their feedback will be a good indicator of how a ban would be received.
For more news and updates, subscribe to our weekly newsletter.