Clients looking to treat their skin to a New Year overhaul are finding incredible results with SkinPen – the benefits of no downtime and no injections. Heather Harrison, Managing Director at Advanced Skin Technology chats to Anita Quade on how this small device is creating big returns for salon owners.
Anita Quade: SkinPen has been offering clients great results – can you tell us about the benefits of this device?
Heather Harrison: “It helps rejuvenate skin without the use of heat, chemicals or injections. It helps address some of the most common skin concerns— fine lines and wrinkles, acne scarring, surgical scars, pigmentation conditions, enlarged pores and stretch marks which ultimately helps patients feel more confident and happier in their own skin! You can treat multiple body parts in one treatment up to 80 minutes with one treatment head, so it’s very cost effective.”
What is great about this compact innovation?
“SkinPen Precision works by creating temporary small microscopic channels in the skin. These tiny punctures stimulate tissue regeneration through a process called Collagen Induction Therapy (CIT) which visibly improves the appearance of the skin, creating a radiant glow. It’s versatile as it is suitable for all skin types (Fitzpatrick I-VI) and can be used all year round. The procedure itself is relatively quick and visible results can be achieved for a range of skin concerns.”
What is the cost of investment to a clinic?
“The initial cost of the device is under $4000 — an effective profit for the clinic on every treatment as well as effective results for the patient.”
How can salon owners get a return on investment with SkinPen?
“By working with their patients to identify the most appropriate way for them to achieve their skin goals. A treatment plan for five patients would likely easily cover the investment in the device. There are additional retail opportunities, enhanced potential for word of mouth referrals and it’s a great way to strengthen customer relationships. The option to treat multiple body parts and multiple indications increases revenue potential for clinics also.”
What results can be expected?
“Of course, individual results vary from patient to patient. Generally speaking, a visible improvement in the concern being treated may be achieved within a treatment plan recommended by the treating professional.”
How many treatments are clients likely to have?
“Again, dependent on patient needs, but 3-5 treatments is an approximate range, then an annual review.”
“A treatment plan for five patients would likely easily cover the investment in the device. There are additional retail opportunities, enhanced potential for word of mouth referrals and it’s a great way to strengthen customer relationships.”
Who is the ideal candidate for this treatment?
“Anyone looking to improve the appearance of their skin and address specific concerns such as fine lines and wrinkles, acne scarring, enlarged pores, stretch marks, pigmentation conditions or even surgical scars. A professional consultation is always necessary to determine an appropriate candidate.”
Why has skin needling become so popular?
“It’s a great way to address a range of skin concerns without the drawbacks of alternative offers.”
Are there in skincare maintenance trends you can predict for 2023?
“2023 will be a year of innovation and new development for skin health with discussions around restorative skincare, post treatment options, microbiome support, stem cells, DNA repair, growth factors. I would encourage clinics to look for clinical data and to be cautious of claims that cannot be substantiated or make claims that are not considered cosmetic. Education focus will also be important in 2023 due to the high turnover in clinic staff.
Advanced Skin Technology offers Academy training every week in most locations across Australia and New Zealand for product and treatment protocols, skin understanding and sales skills.”
SkinPen treatments are available at All Saint Clinic.
This article originally appears in the January-February 2023 print edition of Professional Beauty.
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