2017’s most popular social media posts by beauty influencers have been revealed in The Global Influencer Marketing Report.
Produced by Traackr, an influencer marketing management platform, in collaboration with Talk PR, the report analysed the data from the world’s Top 1000 beauty influencers.
The researchers divided the influencers, who have a combined audience of more than 790 million, into three categories – top tier (more than 500,000 followers), mid-tier (70-499,000 followers) and micro (3000-69,000 followers) – to discover the most engaging posts mentioning cosmetic brands.
The following are the top posts for Tier 1 beauty influencers, otherwise known as ‘The Queens of Engagement’.
Luxury Cosmetics: Top Instagram Post – Nikkie de Jager
Engagements – 490,629
Brands mentioned – Lancôme, Benefit Cosmetics, Makeup Addiction Cosmetics, Morphe, NYX, OFRA Cosmetic Laboratories
Luxury Cosmetics: Top YouTube Post – Jeffree Star
Engagements – 510,639
Views – 3.17m
Brands mentioned – Chanel, Dior, Morphe, Jeffree Star Cosmetics, Make Up For Ever
Luxury Cosmetics: Top Facebook Post – Jeffree Star
Engagements – 13,440
Brand mentioned – Lancôme
Luxury Cosmetics: Top Twitter Post – Desi Perkins
Engagement – 8,264
Brand mentioned – Dior
Premium Cosmetics: Top Instagram Post – James Charles
Engagement – 582,354
Brands mentioned – Smashbox, Morphe, Make Up For Ever, Jeffree Star Cosmetics, Anastasia Beverly Hills
Premium Cosmetics: Top YouTube Posts – Nikkie de Jager
Engagement – 422,211
Views – 7.18m
Brand mentioned – Make Up For Ever
Premium Cosmetics: Top Facebook Post – Kat Von D
Engagements – 80,363
Brands mentioned – Kat Von D
Premium Cosmetics: Top Twitter Post – Jackie Aina
Engagements – 24,132
Brand mentioned – Too Faced
Consumer Cosmetics: Top Instagram Post – Zoe Elizabeth Sugg
Engagements – 679,819
Brand mentioned – Maybelline
Consumer Cosmetics: Top YouTube Post – Jeffree Star
Engagements – 518,977
Views – 3.08m
Brand mentioned – Maybelline, NYX
Consumer Cosmetics: Top Facebook Post – Janina Vela
Engagements – 55,134
Brand mentioned- Maybelline
Consumer Cosmetics: Top Twitter Post – Manny MUA
Engagements – 21,070
Brands mentioned- ColourPop, Sephora
To access the full report click here.
2 thoughts on “The Queens of Engagement revealed…”
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Urgh. Jeffree Starr… he is the one person our industry DOES NOT need.
AGREED!