The UK government is launching a campaign to help consumers avoid “botched” cosmetic procedures.
England’s Department of Health told the BBC that the campaign will aim to ensure the public is fully informed about the importance of seeking professional advice before having fillers, Botox and other cosmetic surgery procedures.
It said it also hoped to tackle the number of “botched” procedures, and the resulting impact on a person’s mental and physical health, as well as the cost to the NHS of treatment following such procedures.
The campaign, to be launched on May 13, follows a recent study commissioned by the BBC which found that almost half (48 percent) of British millennials believe that having a cosmetic procedure is similar to having a haircut.
Conducted by Deltapoll, the survey of over 1000 women aged 18 to 30, also revealed that 66 percent of millennials have had, or would consider having a non-surgical or surgical procedure.
Eighty three percent of the women said they would change part of their body if money and health risks were not a concern – of those, 63 percent said they would change their stomach, 53 percent said they would change their breasts, 41 percent said they would change their buttocks, and 15 percent said they would change their vagina.
Seven percent of the women said they had already had a cosmetic procedure (27 percent had botox, 28 percent had lip fillers and 20 percent had breast surgery) ‒77 percent were happy with the results, 69 percent felt more confident and 52 percent felt more attractive.
Nonetheless nearly half (47 percent) of the women agreed that “Britain is obsessed with cosmetic procedures” and a further 45 percent said it was “too easy” to get such procedures.
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