Victoria Curtis, the founder and CEO of Curtis Cosmetics, hosted the brand’s fourth annual New Zealand Retailer Conference in Auckland this month.
Attended by 60 Curtis Collection retailers, the conference focused on “sales, social media and marketing strategies” and also provided “a sneak peak” at the brand’s upcoming product launches.
“I love personally hosting these events as our New Zealand stockists are so invested in the brand and share our passion for its products and philosophy,” said Victoria.
“They [the New Zealand stockists] are incredibly successful with the brand and their sales are constantly on the rise… I believe the secret to their success is the fact that they are keen to learn and apply the knowledge we share with them at our conferences.”
Apart from the annual conference in New Zealand, Victoria also regularly holds one-day conferences in Melbourne and Sydney – and hosts one-on-one in-salon training sessions with stockists and their staff in other cities and regional areas around Australia.
“I love to meet and train as many of our retailers as possible in person as it allows me to stay in touch with the retail side of the business and listen to their needs and feedback,” she said.
“Education is a key focus of the Curtis Collection brand as I believe sharing information and new ideas is crucial to maintain motivation and promote success in store.
“I feel that conferences and training sessions are the best way to communicate the message and passion behind the brand. I want our stockists and their staff to be an extension of myself which ensures that our customers are receiving the very best service in store.”
In addition, Victoria said the brand’s conferences were “by far the highlight” of her year.
“Catching up with loyal, existing stockists and having the opportunity to meet new retailers who have just joined the Curtis Collection family is always wonderful.
“It is a chance to share knowledge, ideas and listen to important feedback from our clients.
Curtis Collection mineral makeup is now stocked in over 250 salons in Australia and New Zealand.