Australian Men’s Spa and Grooming brand VitaMan attended the USA Cosmoprof 2013 in Las Vegas.
The influential beauty industry event was held at the Mandalay Bay Convention Centre in Las Vegas, Nevada from July 14-16. It featured a sold-out show floor with 892 exhibitors along with more than 26,000 attendees – an 8% increase from last year.
Australian brand VitaMan was selected to be a part of the Discover Beauty Exhibition – a dedicated space for emerging brands to meet with prominent US retail buyers such as New Beauty, Dermstore, CO Bigelow and many more.
With many international buyers and beauty distributors present, VitaMan secured 2 new US and Middle Eastern distributors.
VitaMan is excited at these results which will open new opportunities for the brand across several new markets, particularly the travel retail market.
On top of this, VitaMan secured a large order and were requested to be the feature brand for the US male consumer subscription box company, Birchbox. This entails exposure to over 30,000 male customers plus a feature in the August/September edition of Men’s Health USA.
For more information on VitaMan visit www.vitaman.com.au.