Drink to your health with Chiza Westcarr, Founder of new ingestible range Florabiome

Congratulations on your new launch, tell us about the Florabiome range…

“It’s a range of products formulated to support gut, mind and skin health.”

Ingestibles are huge news in the beauty industry, why did you create the products?

“I recognised a gap in the market, by incorporating an inside-out approach. In my work both as a Nutritional Medicine Practitioner and Dermal Clinician, I’ve been able to successfully help many of my clients improve their skin, gut and mental health. My goal is to help fellow practitioners achieve success also.”

Share with us your background in the nutritional sphere…

“I qualified as a skin therapist in 1996 and have taught in the skincare industry since 2000. Upon the completion of my Bachelors’ Degree in Clinical Dermal Therapies, while teaching in the Medical Aesthetics arena, I realised that active skincare and in-clinic modalities were not enough to address inflammatory skin conditions. I then embarked on a Masters’ Degree in Human Nutrition, a Health Coaching Diploma and an Advanced Diploma in Nutritional Medicine. It was then that the link between nutrition and optimal skin health, and how this might be enhanced became apparent to me.”

Tell us about the ingredients in the range…

“Florabiome is made up of products that focus on modulating stress, supporting gut health and improving skin health. Few ingestible ranges are designed exclusively for skin specialists, so having a skin expert at the helm offers a unique perspective, and a complete understanding of what is needed.”

THE PRODUCTS:

CALM:

A wild-fermented, berry-flavoured elixir, containing prebiotics, probiotics and postbiotics, with adaptogenic herbs and antioxidants. It may assist with stress modulation, and was created to allow the daily consumption of alcoholic beverages to be easily replaced. It also makes water consumption more interesting for those struggling to meet their daily water requirement. Calm, with its great taste and burgundy colour, makes drinking less alcohol pretty easy. In no time, symptoms start to lessen, and wellbeing is restored, as the ‘fight or flight’ response is replaced by the ‘rest and digest’ response.

Some key ingredients: Lactobacillus spp, Bifidobacterium spp and Sacharomyces ssp (starter strains), goji berries, elderberry, ashwagandha, rhodiola, passionflower and lemon balm.

CHIZA’S TIP: Added to chilled, sparkling water and served in a champagne flute or nice glass.

DIGEST:

An organic, caffeine-free herbal tea blend, or tisane, featuring a precise combination of bilberries, hibiscus, dandelion, linden and licorice. It may aid digestion, and may calm the nervous system.

CHIZA’S TIP: This deep burgundy beverage may be served hot or cold with chopped up colourful fruit and ice, served in a beautiful carafe. The range will be stocked in selected beauty salons and available online.

For details checkout flora-biome.com or email for more information: info@flora-biome.com.

This article originally appeared in the July-August 2021 issue of Professional Beauty Magazine.

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