Australian wellness and spa brand, endota (formally known as endota spa) has announced the release of its latest campaign entitled nourish.nurture.you, showcasing a fresh brand identity.
The campaign was designed to encompass the business’ 360-degree approach to the skin, inclusive of spa services, a skincare offering, college and retreat.
Campaign imagery was produced by renowned fashion and beauty photographers Nicole Bentley, Stephen Ward, and Jennifer Stenglein.
Models appear bare, shot in natural light without makeup or clothing. Images were intentionally unretouched as a means through which to display the brand’s holistic wellbeing offering; something less stereotypical and more ‘raw’.
In a press statement, endota’s founder and CEO Melanie Gleeson said the campaign is a representation of the vision she had for the business from the beginning and is aligned to endota’s transition from retail spa network to a wellbeing leader that creates results-based skincare, performs treatments in spa, educates beauty and massage therapists through its certified wellness colleges and offers a complete online hub of wellness tools to its customers and members.
Read all about endota’s sustainable packaging for their Organics line here.
“As a leader in wellness, we know that wellbeing is more than a trend and deeper than a quick fix – we know that something special happens when we actively nurture our own health and happiness, we feel more uplifted, more confident and more authentically ourselves,” said Gleeson.
“Wrinkles, scars, stretch marks, hair, smile lines – there is true magnificence in diversity and that is what we see every day across our network.”
endota’s nourish.nurture.you campaign will run across various visual touchpoints, including endota’s 100 spa point-of-sale digital screens in Australia and New Zealand.
View the nourish.nurture.you campaign video here:
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