Last weekend, thousands of beauty and aesthetic professionals descended on Sydney’s ICC for the 2024 Beauty Expo.
Often regarded as the biggest annual event in the Australian beauty industry calendar, attendees and exhibitors told Professional Beauty this year’s event was “bigger and better than ever before”.
The 2024 Beauty Expo was built on six distinctive drawards. On first entering the show, attendees filtered through an arena reserved for cosmeceutical skincare. Brands paraded their knowledge of active ingredients and investments in R&D. Makeup aficionados gathered to witness artists at work during the Face2Face Makeup Awards. Likewise, Beauty Live drew crowds eager to watch professionals demonstrate how-tos across the categories of skin, lashes, brows, makeup, and more.
Those after advice and mentorship headed to The Business Couch to secure some one-on-one time with industry experts. Three educational streams (ABAC) ran throughout the weekend, profiling leaders, educators and suppliers in the fields of beauty and aesthetics.
And if that wasn’t enough, attendees had over 200 exhibiting brands to peruse. Brand founders were met, products were discovered, and leads were generated.
In case you missed it, the winners of the Face2Face Makeup Awards were announced amongst the action.
Here’s the full list of winners of the 2024 Face2Face Makeup Awards:
Creative Beauty winner: Phoebe Lowenna
Creative runner-up: Brooke Clarke
Bridal winner: Olivia Jones
Bridal runner-up: Tri Tran
Fashion editorial winner: Tri Tran
Fashion editorial runner-up: Meg Graham
Beauty editorial winner: Laura Hohua
Beauty editorial runner-up: Krista Jade White
For updates on the 2025 Beauty Expo, follow the Instagram account here.
Imagery: Supplied
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