Despite initially postponing the event until October, the Beauty Expo Australia team has now made the move not to hold it at all in 2020.
“We are in unprecedented times and continue to witness first-hand the challenging impact of COVID-19 on all industries, both professionally and personally,” said a representative of Beauty Expo Australia in a statement. “Prior to the recent escalation of COVID-19, we were optimistic that Beauty Expo Australia would run safely and successfully in October this year. Our principle focus was on ensuring that the rescheduled dates were ideally positioned to support our community, however, in consultation with our customers and stakeholders, we have concluded that the best option is to refocus on maximising business opportunities for Australia’s professional beauty industry at Beauty Expo Australia in 2021.”
While the event was due to be hosted at the International Convention Centre in Sydney, restrictions across the country, particularly in Victoria, as well as 14-day quarantine for any international ticket holders, meant that attending the event would not be feasible for many.
“We appreciate that this is disappointing news, however we have made this decision with everyone’s health and safety as our number one priority. We can now look ahead positively to the 2021 edition of Beauty Expo Australia,” said the representative. “While we are disappointed that we are unable to meet face-to-face in Sydney in 2020, we remain committed to keeping Australia’s vibrant professional beauty community connected over the coming months.”
Visit the #BEAUTYSTRONG hub at https://www.professionalbeauty.com.au/beautystrong/
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