Celebrating 10 years of showcasing Australia’s natural brands and their groundbreaking creations, Naturally Good will return in 2025 as the country’s preeminent beauty and wellness business event.
Descending on the International Convention Centre at Sydney’s Darling Harbour from May 26 — 27 2025, Naturally Good 2025 will offer natural brands a unique chance to spotlight their products and services direct to retail buyers.
A milestone occasion on the back of Naturally Good 2024, which hosted more than 200 independent and corporate exhibitors across beauty and personal care, food and drink, health care and beyond, Naturally Good 2025 will prove an invaluable tool to businesses across Australia.
Naturally Good event director, Sofie Teh says Naturally Good 2025 is unlike any other nation-wide exhibition dedicated to natural brands. “It’s a community-driven marketplace where passionate brands and retailers come together to grow the natural products industry,” Sofie explains. “It’s an opportunity to build meaningful relationships and take your business to the next level.”
By securing a stand, businesses are granted a platform to launch new products, generate profitable business leads, boost their brand profile, network with industry peers, inspire and educate an all-new market, identify new distributors, support resellers and more. It’s a space where collaboration thrives, and genuine connections are made.
Businesses that do decide to take part must have an up-to-date functioning website, an active ABN number and products that are ready for market. Start-ups are also invited to book a stand, however they too must have a fully operational website, market-ready product and an ABN number that has been active for less than two years. Naturally Good 2005 must also be the first Naturally Good event to have ever housed the start-up.
Sofie recommends that once you book your spot, exhibitors should aim to bring their distinct stories to life across the two days. “Get your branding and marketing ready to showcase your mission and ethos,” she advises. “A compelling visual story draws retailers in.”
Demonstrations and sensory experiences, such as live product trials and applications, will also help businesses stand out.
Knowing your business and core ethos inside out is also highly recommended by Sofie — and that rule applies to your wider team. “Make sure everybody is knowledgeable, passionate and ready to answer questions,” Sofie says, before adding that a dedication to extending interactions beyond the event is also smart.
“Make use of your lead tracker and scan visitor badges to keep the conversations going post-event,” Sofie says. “You’re actively joining a vibrant, passionate community dedicated to natural, eco-friendly, and conscious products.”
Want to learn more about booking your spot? Visit the Naturally Good 2025 website for further details.
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