With a traffic growth of over 150% and over 540 member salons, Aussie salon directory mylocalsalon.com has more than a few reasons to celebrate as they mark their first birthday.
CEO Rebecca Randle said mylocalsalon’s launch last year as Australia’s first ‘virtual beauty marketplace’ provided hundreds of salons with access to the profitable online market for the first time.
“With less than one fifth of Australian salons having an online presence prior to the launch of mylocalsalon, the past 12 months has revolutionised the industry in the online space,” Ms Randle said.
According to Randle, the website’s success reflects an increasing demand for service technologies that offer convenience at every point in the customer service process.
“As customer retention continues to be a hot topic for many salon owners, simple issues such as not being available after hours, closing on certain days, or an engaged phone line can have a significant impact on revenue,” Ms Randle said.
“With a 24/7 online booking system, mylocalsalon allows business owners to cut opportunity costs and maximise profits, while offering their customers a more convenient way to book appointments in their own time”.
According to Ms Randle, the website’s online ‘feedback’ feature has proved to be a draw-card for salons and customers over the past 12 months, with over 33,000 users logging on to rate their salon and 13,000 leaving written reviews.
“Salons have found the opportunity to add testimonial endorsement to their online presence a great way to strengthen their credibility and create a competitive edge when attracting new clients,” Ms Randle added.
“For increasingly value-conscious customers, gaining access to unbiased feedback from thousands of likeminded people online allows them to search, find and book new salons with confidence”.
To find out more about Mylocalsalon please visit www.mylocalsalon.com.au