A new “shop’ tab will appear on account-holders’ home screens, and will offer recommendations from small businesses or brands that they follow.
The move comes after Instagram first launched its stoppable posts function in 2018, and the marketplace tool earlier this year. “For many Australians, the traditional shopping experience has evolved to fit safely in the palm of their hand,” said Naomi Shepherd, group industry director at Facebook Australia. “The events of this year have changed the way we shop, and for many Australians the traditional shopping experience has evolved to fit safely into the palm of their hand. Eighty per cent of Australians say they’ve made the decision to purchase a product on Instagram, so we’re launching the new Instagram Shop tab as a dedicated place for our community to connect with the brands they love, and discover new items and businesses,” said Ms Shepherd. According to Instagram findings, 90% of users follow at least one business, and 83% say they’ve discovered new products on Instagram.
Views of products for sale have reportedly increased by 60% in 2020, compared to last year. And, 80% of people say they’ve made a decision to make a purchase on Instagram.
Salons that subscribe to the service will also be invited to take part in the InstaNight Shopping event, slated to take place on December 3. Organisers anticipate a reception similar to those of Click Frenzy, Black Friday and Amazon’s Prime Day, whereby brands will announce exclusive offers for eager followers.
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