8 Beauty KOLs on How They’re Changing the Game With Their Innovative Offerings in 2024

Key leaders in business, technology and the skincare landscape reveal to Anita Quade their latest innovations and their plans for the future.

Synergie Skin

What gap have you seen in the market that you are looking to address?

“The gap lies in creating supplements that optimise energy and creating essential molecules for all cellular processes. When cells are in synergy, we can become our most vital selves. NAD+ boosters are a growth market, and Nrgize+ is a unique powerhouse blend. This nutraceutical supplement stands alone, with a scientifically backed formula and a powerful duo of NAD+ boosting vitamin B3 derivatives, Nicotinamide Riboside (NR), and Niacinamide. These ingredients give your cells a serious reboot, elevating NAD+ levels, and potent antioxidants quercetin and resveratrol will combat free radical cell damage and provide comprehensive cellular support. So, whether you’re in your prime or gracefully aging, NRgize+ has your back, promoting overall healthspan and vitality.” – Terri Vinson Jones, Cosmetic Chemist, Founder & Formulator of Synergie Skin.

Organic Skin Australia

Tell us about the launch of your Certified Organic Skincare range?

Organic Skin Australia was born out of a sincere passion for skin, the environment and business. We are driven by our values of transparency, honesty, integrity, compassion and ethical sustainability standards, with results-driven natural beauty. For us, there is no compromise. First and foremost, we wanted our professional-grade products to be made with the finest natural ingredients. We choose high performance, results-driven, scientifically proven Australian native extracts and other plant derived ingredients for their unique and beneficial skin-health inducing qualities. We are committed to protecting our earth by ensuring our ingredients are sustainably sourced, cruelty-free and packaged in biodegradable and recyclable packaging. We believe that our certification choices offer genuine transparency for not only the
production and supply chain of the ingredients we use, but they also hold us accountable for our sustainability choices. We are serious about supporting our OSA partners in business. We are a team of beauty professionals with a combined 30+ years of experience as therapists, business owners and beauty product distributors. We are dedicated to working alongside our partners to ensure they get the absolute best out of what Organic Skin Australia has to offer.” – Brittany Laval, Founder of Organic Skin Australia.

SIMKA

What are your plans for the SIMKA brand this year and beyond?

“Following the overwhelming success of our new brand SIMKA, launched in August 2023, we have been rapidly expanding to meet industry demands for products that support a skinimalism approach with the Corneotherapeutic methodology. SIMKA defends against the two primary factors known to accelerate ageing: external environmental aggressors and internal cellular damage. This year, we will launch several new product innovations featuring pioneering formulations designed to promote healthy ageing and enhance skin protection. These new formulas will also include SIMKASHIELDTM patented technology, elevating them to a whole new level. We have recently ramped up our marketing and brand-building efforts for this new brand, so expect to hear and see more of SIMKA as we move into the second half of the year. We are excited to continue growing this segment of our business in 2024 and beyond.” – Sarah Gange, Head of Marketing at Derma Aesthetics, SIMKA, dermaviduals, and EXCEED.

EndyMed

What are its main benefits for clinics – how does it stand out from other devices?

“EndyMed features proprietary, clinically-validated 3DEEP RF technology, making it a highly-effective solution for non-ablative and fractional treatment targeting visible lines and wrinkles, skin laxity on both the face and body, body contouring as well as acne scar treatment. The unique patented 3DEEP technology delivers RF energy to three different layers of the skin, reactivating the skin’s natural collagen production to visibly reduce the appearance of lines and wrinkles while providing a lifting, tightening and contouring effect– all with minimal patient discomfort.” – Matt Moncrieff, Managing Director at High Tech Medical

[left to right] Before-and-after EndyMed
Courtesy of Dr. Gregory Keller, USA

Beyond Payments

Payment processing solutions can be complicated – how do you help simplify the process for your clients?

“Look, running a business is hard enough these days without all of the confusion around how to accept payments. We understand that what many businesses need is someone to walk them through it, which is exactly what we do – we make accepting payments easy without all of the jargon and tech talk, and most importantly, we do it in a fully compliant and cost-effective way. If the payment processing solution our clients settle on doesn’t seamlessly integrate with their POS system, it’s all for nothing. We get that, and that is why we step businesses through the entire installation process to make sure everything connects and performs as it should, efficiently and effectively. Our terminals integrate with more than 500 existing POS systems, but we can even build a custom direct integration if necessary. Basically, our clients can sit back and relax while we deal with all of the complicated stuff.” – Georgie Mariouklas, Founder at Beyond Payments.

Manuka Bioscience

Tell us why the brand 3K+ was launched?

“Our founders recognised the huge potential and unique properties of Manuka Oil. After initially exploring manuka honey, they came across some research indicating that Manuka oil was potentially 1,000 times more effective than manuka honey against gram-positive bacteria. We also recognised that existing clinical use and clinical sold products were a great way to showcase the capabilities of Manuka Oil. 3K+ is naturally derived, so gentler on clinicians and patients, but just as effective as existing solutions. Our goal is to be industry leading in terms of efficacy and quality, with products created from natural ingredients and providing much better experience for patients and clinicians, and better outcomes for all.” – Merve Samur, Head of Research and Development for www.manukabioscience.co.nz and www.3kplus.com

SmartPay

Easy to switch and no lock-in contracts

It is extremely easy to switch providers, but salon business owners worry that doing so will cause downtime, particularly during peak periods. At Smartpay, we have a quick application process and a dedicated representative with you every step of the way, making the process simple. Why? Because EFTPOS should be easy. Many banks are also likely to ask you to sign up with a minimum contract period, which you’re locked into regardless of your business needs, so look for a provider like Smartpay with no lock-in contracts. – Adrien Jarvis, Head of Marketing at SmartPay

SOTHYS

SOTHYS ACADEMY™ is a new project launched recently, how has this benefited your stockists?

“SOTHYS ACADEMY – Australia is the online training platform available free of charge for our therapists’ convenience of e-learning SOTHYS product knowledge. New team members can gain an understanding of SOTHYS techniques and products at their convenience and will be recognised and rewarded, through SOTHYS “Le Club” community, at the various stages of training. Self-paced learning, delivered in modules, provides a stronger loyalty and a deeper, more expanded understanding of the brand as a result. Our three-fold approach to education also includes live sessions and face to face practical training in the SOTHYS methods. – Sandi and Jeffrey Daley, Training and Education Managers at SOTHYS Australia

Head to the Academy landing page to discover more about SOTHYS and also receive a free gift!

This is a cut-down version of a story originally appeared in the Winter 2024 print issue of Professional Beauty.

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