In a world where skincare choices are abundant, Saint Louve stands out as a beacon of authenticity and quality. By blending science, nature, and a touch of luxury, the brand has become a game-changer. Ariana Pezeshki spoke with Founder Elly Seymour about the “reimagined house of great beauty”.
In the realm of skincare and beauty, there are many individuals that hold influence and passion, however, Elly Seymour, is one that stands out as an esteemed cosmetic nurse and founder of Saint Louve Skincare.
With her expertise, dedication, and unwavering commitment to empowering individuals through skincare, Elly has emerged as a transformative force in the industry, redefining beauty standards and inspiring a generation to embrace self- care and self-love.
What is Saint Louve?
Saint Louve is a premium cosmeceutical skincare brand. The brand’s ethos is to offer premium formulations and they will not settle for anything less. Elly said, “I have sourced the most premium, environmentally friendly packaging to ensure the stability of the products. We have never cut corners when it comes to quality, which our customers know and is why they love Saint Louve.”
Elly’s journey to becoming a cosmetic nurse and skincare entrepreneur began with a deep-rooted fascination for the complexities of the human body and a genuine desire to help others look and feel their best. She embarked on a journey of education and training, immersing herself in the field of cosmetic nursing and acquiring the knowledge and skills necessary to transform lives through beauty and self-confidence.
Elly said, “Initially, I began studying pre-med in hopes of becoming a Cosmetic Doctor. For three years I had tutoring in Biology, Chemistry and Physics. After taking the Medical Entry Exam (GAMSAT), I realised medicine wasn’t the direction for me to progress to where I wanted, but I took this chemistry knowledge and put it to something I knew I would be passionate about given my 15 years in the skin industry. I then went on to study a Diploma of Personal Care Formulation and a Diploma in Brand Management to better help my knowledge in creating a brand and of course, formulating it.”
Driven by her passion and the belief that skincare is an art form, Elly embarked on a mission to create a skincare brand that would transcend traditional beauty standards. With the launch of Saint Louve Skincare, she aimed to provide individuals with luxurious, practical products that celebrated their natural beauty and fostered a deep sense of self-care and self-expression.
“Saint Louve was created with the clients I had come across in the last decade in mind, it explores the intersection of advanced cosmetic chemistry with integrity, empowerment, and confidence. Our cosmeceutical serums are formulated to deliver results and are packaged in the most innovative designed packaging to protect the ingredients and is also infinitely recyclable,” Elly said.
The Saint Louve vision
Elly’s vision for Saint Louve Skincare is deeply rooted in authenticity, sustainability, and innovation. Recognising the importance of nurturing both the skin and the planet, Elly carefully curated a range of products that combine the best of nature and science. From rare botanical extracts to potent antioxidants, each formulation is meticulously crafted to deliver exceptional results while upholding the brand’s commitment to ethical and sustainable practices.
“Saint Louve was created with the clients I had come across in the last decade in mind, it explores the intersection of advanced cosmetic chemistry with integrity, empowerment, and confidence. Our cosmeceutical serums are formulated to deliver results and are packaged in the most innovative designed packaging to protect the ingredients and is also infinitely recyclable,” Elly said.
As a cosmetic nurse, Elly Seymour possesses a deep understanding of the skin’s needs and the power of advanced skincare treatments. This expertise is infused into every product, ensuring that Saint Louve’s offerings are not only indulgent but also transformative. Elly’s dedication to efficacy and quality is evident in the brand’s luxurious textures, captivating fragrances, and visible results that leave users with radiant, healthy skin.
Beyond her accomplishments as a cosmetic nurse and skincare entrepreneur, Elly Seymour is a true advocate for self-love and self-acceptance. Through her presence in The Louve Skin Clinic and personal interactions, she encourages individuals to embrace their unique beauty, imperfections, and all. She said, “My philosophy has always been ‘less is more’, and our aim is always to have the patient leaving feeling they look refreshed and still like themselves. This is really important in this kind of industry.
Of course, the first step in caring for your skin is quality skincare, results from skincare alone are incredible, then we can use injectables to prevent wrinkles and replace volume loss in the deeper layers of the skin.”
The Louve Skin Clinic
“The Louve Skin Clinic is a specialist medi and skin clinic with a focus on cosmetic injectables and skincare. We offer a variety of injectables and non-surgical procedures to treat all aspects of the face, neck and décolletage. Our aim is to give you an experience that will boost your self-confidence and have you feeling and looking your best,” she said.
Elly’s genuine warmth and relatability have earned her a dedicated following who seek her guidance not only in skincare but also in navigating the complexities of self- esteem and self-care. The Louve Skin Clinic is located in Geelong, Victoria and shares a similar name to her brand, “I wanted the clinic and skincare brand to be connected via name even though they are separate entities. The Louve pays homage to the modern museum which houses the ageless, scientific, and creative-reimagined to house great beauty. I like to think of Saint Louve as the “Saint of complexions”, Elly said.
Elly’s transformative journey has not gone unnoticed. Her expertise and unwavering commitment to empowering individuals through skincare have been recognised by industry experts and has become a trusted voice in the skincare community, sharing her knowledge and inspiring others to prioritise their well-being.
“Saint Louve was created with the clients I had come across in the last decade in mind, it explores the intersection of advanced cosmetic chemistry with integrity, empowerment, and confidence.”
For Elly, one of her biggest achievements to date has been the brand’s best-selling Vitamin B3, B5 & Hyaluronic Acid Hydrating Serum which has sold out twice since the brand’s conception and sells five times the amount of any other product in the entire range. “The support from all over Australia on this serum has been unwavering and so kind. We have even had some customers purchase this five or six times in nine months. This makes me so happy. We recently launched Louve on Loop – which is our subscription offering. It saves our loyal customers 15% whilst having your favourite serums delivered to your doorstep on a continuous loop right as you’re in need of a refill. The sign-ups to this have been amazing, which shows me people really do love our products,” Elly said.
What’s next?
As Elly Seymour continues to revolutionise the skincare industry with Saint Louve, her influence shows no signs of waning. Through her brand, she is empowering individuals to embrace their uniqueness, cultivate self-confidence, and prioritize self-care. Elly’s dedication to authenticity, sustainability, and efficacy has set a new standard in skincare, inspiring a generation to redefine beauty on their own terms.
“I want Saint Louve to be top of mind when it comes to cosmeceutical skincare. From our simplified routine, results and patented airless glass packaging, the range is perfect for anyone who wants to see results and trust the brand’s quality. We would love to secure a large retail stockist and continue to build our Saint Louve community. There is a lot of work happening behind the scenes to ensure we make all of this happen,” she said.
In a world that often focuses on superficial standards of beauty, Elly Seymour stands out as a beacon of authenticity and empowerment. Through her expertise as a cosmetic nurse and the visionary leadership she brings to Saint Louve Skincare, Elly is transforming the way we view skincare, encouraging individuals to embrace their natural beauty and embark on a journey of self-love.
This article originally appeared in the July-August 2023 print issue of Professional Beauty.
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