Australian beauty and aesthetics manufacturer INSKIN COSMEDICS has announced the launch of a new skincare brand: INSKIN.CO.
The brand serves as the third skincare brand to launch under the INSKIN COSMEDICS umbrella, founded by Maria Enna-Cocciolone. INSKIN COSMEDICS is also the producer and distributor of other locally-made ‘cosmedical’ brands O COSMEDICS and GINGER&ME.
INSKIN.CO is set to provide an evidence-based yet accessible offering to the professional market. The brand’s motto reads: ‘simple, but not basic’.
The 13-part product line-up features multiple cleanser, serum, cream, and mask formats. Every SKU comes with a RRP of $55. Starter kits are, however, valued at RRP $135 each.
On the launch, Maria says: “My goal is to give professional skin clinics a buffet of active ingredients that are clinically proven and will cover every patient’s budget and skin needs. I believe that with the launch of INSKIN.CO, this goal is now a tangible reality, poised to revolutionise the skincare industry”.
Products are aptly named according to their hero active ingredients. Maria tells Professional Beauty many of the ingredients featured are emerging, functional actives as a means to provide a point-of-difference in the market. The INSKIN.CO Multi-Active Serum contacts a like-for-like version of azelaic acid; the Tremella & B3 Serum heroes tremella – a natural hyaluronic acid.
The INSKIN.CO product line-up includes:
- Foaming Enzyme Cleanser
- Powder Cleanser & Exfoliant
- Arbutin & B3 Serum
- Tremella & B3 Serum
- Bakuchiol & B3 Serum
- Vitamin D & B5 Serum
- Vitamin C Serum
- Multi-Active & BHA Serum
- Liquid Hydrator
- Gel Cream Hydrator
- Blemish Control Cream
- Calm & Soothe Daily Sheet Mask
- Plump & Hydrate Daily Sheet Mask
Plus, four Simple But Not Basic Skin Kits:
- Renew
- Calm
- Bright
- Clear.
Product packaging is recyclable, and reflects a refreshed look and feel for the INSKIN COSMEDICS portfolio. Products feature soft-matte neutral bottles and tubs with simple black text.
The same online purchasing restrictions apply to INSKIN.CO as INSKIN COSMEDICS’ other professional brands, whereby consumer orders are traced to their nearest salon or clinic.
Earlier this year, INSKIN COSMEDICS celebrated the launch of its first tanning range, Self Tan by O COSMEDICS.
To learn more on INSKIN.CO, call 02 9712 8188 or visit this link.
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