This month, Professional Beauty appointed Hannah Gay as the Australian title’s Editor-in-Chief.
Hannah has spent the last five years with the publication, commencing in 2019 as Beauty Editor before moving into the role of Online & Special Projects Editor in 2022.
In the Editor-in-Chief role, Hannah will oversee editorial content, direction, and strategy across the brand’s print, web, social, and video touchpoints.
On the appointment, Hannah says: “I am beyond thrilled to commence in the Editor-in-Chief role with Professional Beauty. I am particularly proud to serve as a voice on behalf of the country’s buoyant and ever-evolving beauty industry, composed of a dedicated network of trained beauty and aesthetic professionals.”
“Now more than ever, professionals are hungry for up-to-the-minute news and ideas set to impact the running of their businesses. PB is a key driver in sector-tailored conversations and plays a vital role in directing salon owner spending.”
Here are three ways Hannah will reinvigorate Professional Beauty:
- By crafting content by the industry, for the whole industry
“PB isn’t just a glossy magazine or notification in your inbox – it’s a voice and confidant for the Australian beauty industry. We have a readership that exceeds 130,000. That’s a lot of beauty pros! Because of this, we need to ensure we produce content that is relevant to every single one of you. Regardless of whether you’re a beauty salon owner, salon manager, spa operator, beauty therapist, dermal therapist, makeup artist, nail artist, wax technician, tan technician, permanent makeup artist, brow or lash technician, educator, distributor, or product developer, we make news for you – and with you. If you have a story to share, we want to hear it.”
- By embracing the next generation
“Professional Beauty Australia has been in operation for close to three decades. In that time, the industry landscape has changed dramatically – in the way therapists are educated, in the treatments they offer, and in the way businesses operate day-to-day. PB will not only recognise the country’s emerging KOLs, but celebrate them. Of course, we can’t not acknowledge the incredible efforts of the industry’s existing much-loved leaders, who continue to inspire us and move with us into PB’s next phase.”
- By elevating our print offering
“Despite PB’s growing online presence, at the heart of our brand is its quarterly print magazine. Issue themes will be revised, page design will change, and the number of brands and news pieces set to feature will double, giving readers a smorgasbord of content to engage with. Print will be reserved for long-form stories made to profile our industry’s best, while sharing updates industry members won’t find anywhere else. Despite the ebbs and flows of business, PB stands to lend a helping hand in uplifting owners and their staff with advice they can trust.”
Hannah’s first print issue of Professional Beauty is out October 2024. To receive your copy, visit this link.
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Image credit: Joseph G Media
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