Australian cosmedical skincare brand, O COSMEDICS has announced its expansion into Europe, namely Ireland and the Netherlands.
The move sees O COSMEDICS successfully penetrate the European market. The brand has already secured international stockists in New Zealand and Canada.
Maria Enna-Cocciolone founded O COSMEDICS in 2010. The brand operates under the distribution of INSKIN COSMEDICS.
Maria spoke to Professional Beauty on her decision to partner with distributors in Ireland and the Netherlands. “The common denominator in initial discussions with both [countries] was the respect they have for skin, for skincare that is created in line with skin science and results, and Australian Made.”
“They both chose O COSMEDICS given their alliance to a brand that makes ‘good skin and good business sense’. From our perspective, we were super impressed with their understanding of skin, active ingredients and the need for functional doses. Not to mention their desire to support the professional skincare industry specifically.”
O COSMEDICS plays host to an extensive product portfolio. Its line of skincare SKUs were designed with cell optimisation in mind. Formulas lean on science and research to address five major causes of aging, correcting serious skin conditions, and enhance overall skin health and ultimately skin youth.
Some products in the range hero O COSMEDICS’ very own multi-functional peptide: V8 Peptide Complex®.
In addition to its skincare line, 1SKIN makeup and SELF Tan also fall under the O COSMEDICS umbrella.
“As O COSMEDICS continues to expand its footprint, the brand and Maria remain focused on its core goals – to educate on the need for functional actives when investing in skincare so that customers don’t spend money on ‘smell good, feel good’ products that just sit on the surface of the skin and don’t have the oomph they need to make a skin difference,” a press release on the news states.
“It is for this reason Maria has chosen the professional beauty industry as her main distribution platform. This gives skin experts the opportunity to teach patients and guide them through their skin journey to healthy, youthful skin. With its unique approach and innovative products, O COSMEDICS is set to continue to make a significant impact on the global skincare industry.”
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