SOAK Bar + Beauty are bringing the residents of Melbourne an opportunity to let their hair down while glamming up post-2020. With a fresh take on the traditional salon Managing Director Carlie Lansdown has created a truly unique experience for her clientele.
THE WHY
“The concept behind SOAK Bar + Beauty came from the desire to create a fun and immersive experience for our clients. In this day and age, we’re all trying to juggle our time. A head-to-toe service that allows our clients to catch up with friends and enjoy a cocktail while ticking off their beauty to-do list just makes sense.”
THE HOW
“With every offering under the sun — from facials to blow waves and mani-pedis — our staff need to be experts in their field. We are fortunate to operate with a team who are highly skilled and passionate in their craft. Our company culture is really important too. We support one another, give top-tier services and we have fun while we’re doing it.”
Try it: “Our top facials for autumn winter are our Herbal Peels. They say summer bodies are made in winter — the same goes for skin! The Herbal Peels are a gentle and natural treatment, fantastic for minimising and preventing the appearance of fine lines, wrinkles and acne scarring.”
Carlie Lansdown
THE PRODUCT
“From Dr Spiller to Mr Smith haircare we look for brands aligned with our values. We want to offer the healthiest options in market while supporting Australian brands and businesses. We stock Australian-owned, cruelty-free and vegan products as much as possible.”
THE ETHOS
“One core concept at SOAK is fostering an inclusive and welcoming space for everyone. Creating a gender-neutral environment was important and our staff are comfortable working with all genders. For some time there has been one type of customer envisioned for the salon space. We wanted to challenge that and bring a ‘fun for everyone’ offering to the table.”
WHAT’S NEXT?
“There were so many highs and lows through 2020/21. We’re glad to be back and don’t take the opportunity to work with a fantastic, and expanding team for granted. For our clients, there’s never been a more important time to celebrate the opportunity to come together. We have more party and group-booking enquiries than ever and it’s a privilege to help friends and families celebrate milestones, whether it’s baby showers, hen’s nights or birthdays. With the highest standards of health and hygiene we’ve created a safe space to relax together with peace of mind.”
SOAK Bar + Beauty, 657 Chapel St, South Yarra VIC 3141, 03 9826 3970, www.soak.bar.
Originally published in May-June 2021 Sustainable Beauty issue.
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