There are the go-to methods for increasing sales in your salon, but perhaps after the weird old year we all had in 2020, it’s time to try something…different.
Get a partner
And we don’t mean business partner. We mean partner up with another business, in an effort to benefit you both. “An example could be to partner with a health food cafe, and work out ways each of you can promote each other’s business,” says business expert Carly Rose. “Perhaps after a cleaning facial, you can offer a discount card for a meal at the health cafe. Or even stock the cafe’s sell their juices to your clients while they wait for their treatment. Alternatively, the cafe could display your treatment menu. Or between you, could come up with a combination deal where clients get treatments and products from you both. It’s cross-pollination marketing and it works.”
Be COVIDSafe, but not intimidating
Here’s the thing: customers want to know that you’re taking precautions and restrictions seriously. And so you should be. But at the same time, remember when your customers used to come to you because they felt utterly relaxed and at ease? The two don’t really go together, do they?
“It’s easy enough to adhere to COVID restrictions while still creating an environment that isn’t devoid of atmosphere and calm,” says Carly. “Take masks for an example. We all need to be wearing them in thew salons, that’s a fact. But investing in beautiful masks that have your spa logo on them create a more serene vibe and will have your customers feel a bit less like they’re visiting the dentist.” Same goes for the hand sanitiser station, says Carly. “Consider replacing the sanitiser that smells like floor cleaner, with a beautifully scented option. Just make sure it meets all the required standards.”
Listen to your customers
It sounds basic, but when was the last time you really listened to your customers? What would help them them to help you? “is there a treatment they’re getting elsewhere because you don’t offer it? And if that’s the case, is is something you could offer? Are they really interested in packaging together treatments to make them more affordable? Remember that making treatments more affordable for customers means more bookings for you.”
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