It’s a pretty safe bet that if you have a salon, you also have social media platforms to support your business. Fo the sake of this article, we’ll assume you do and that, largely, you’ve been managing your social media yourself.
So what happens when you decide to outsource that task? As we know, keeping on top of social media can be a full time job in itself and, thanks to the algorithm, a lapse in posting can see your exposure plummet.
So if you’ve taken the plunge and have decided to outsource to a social media manager, here’s what you need to bear in mind.
Agency versus employee
Engaging an agency to oversee your social media platforms has its advantages; they’re experts at what they do, they have proven techniques, and usually have a number of people on staff to ensure your platforms get the work they need. “On the other hand, using an agency that also manages a large number of other businesses’ accounts can lead to an impersonal feel on your posts,” says social media expert Lisa Freeman. “You want your posts to appease to your audience, to be relatable and really drill down into what you’re offering. You need to make sure you get the attention you need.”
Alternatively, employing someone to oversee your social media also comes with its pros and cons. “Having someone on your team that is responsible for your platforms ensures that they’re immersed in your business, which means that once they nail your style and your tone, they can run with it. On the downside, it can be expensive. You’re looking at a salary, superannuation, the list goes on. Weigh up your options and decide which works for you.”
Be clear about what you want
You can’t expect a social media manager to simply hit the ground running. Sit with them, and share your branding kit. “Discuss tone, how often you want them to post, what sort of content you’re after, and what return you want to see ion your investment. Ensure you’ve given them all the tools – logos, web access, passwords – to let them do their job well,” says Lisa.
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