Professional Beauty sat down with Australia’s favourite bronzed-goddess Jennifer Hawkins to chat about her journey launching a professional tanning range.
What was your initial idea behind creating Jbronze?
Sun baking isn’t for me and I couldn’t find a fake tan, especially a face tan that was right. I wanted to create a self tanning and professional range that I could trust 100% and one that women could also trust and feel amazing in – self confidence is very important and a tan definitely helps!
It was a long process, lots of testing and team work, but it was all worth it! Jbronze is an Aussie-made tan that gives the skin a deep colour with longevity, no streaking, and most importantly – no nasties and terrible smell! The packaging was very important also – it had to be chic and beautiful so Jbronze would be a premium product at an affordable price. I initially wanted to start off with a small range and expand over time, but the response has been so positive and Jbronze has exploded quicker than I could’ve ever imaged.
The wish list is long so we have only cracked the surface for Jbronze. Exciting times ahead!
What is your experience with professional spray tanning?
I have been using tanning products and professional solutions for over 15 years. I started using them when I was a teen for ballet concerts. I have used them ALL – some shockers! I have broken out, had allergic reactions and couldn’t scrub a particular tan off my skin once! This is why I have always wanted to create my own line for women to enjoy! I have felt their pain when it comes to bad tanning products!
Why did you extend the Jbronze line to include professional products?
Some women prefer self tanning for convenience and some love to be sprayed, each to their own. It’s a huge part of the market and I wanted to provide Jbronze for the women that love professional solutions. I have no doubt they will absolutely love the solutions as much as I do.
Were you involved in the formulation stage?
Absolutely. I had a spray every week testing the different formulations. We also had testing groups – yes, it’s been extremely busy! I love to mix solutions too, depending on what colour I’m after. My favourite right now is Jbronze Professional G10 Ready To Wear with a dash of violet as a toner (similar principals to hair colouring). The G10 Ready To Wear will be very popular – spray and back to work you go.
How will you be promoting the new professional range?
Lots of exciting things in the pipeline! I can’t wait to have the salons involved!
From your perspective as a long-term spray tan client, what is one thing you would like to say to all tanning technicians and why?
Well every customer is different, so listen to what the customer wants: what their tan is for, how long they what to leave the solution on and what colour they love versus what skin type they have. If it’s a new client, ask them to bring a picture reference for the finish colour, ask them if they are allergic to any ingredients and always wear a mask for your own safety.
For more information visit http://www.jbronze.com.au/
3 thoughts on “5 Mins with Jennifer Hawkins”
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How exciting! I will be stocking J Bronze professional and hope to be the leading J Bronze technician on the Gold Coast 🙂 Melissa – Gold Coast Spray Tans
Will be very interesting to try it and see how it goes.. Always great to see improvements in any area especially the safe tanning products – heres hoping it smells excellent as well.
Melissa again! Today is launch day and I’m placing an order for JBronze Classic Bronze and JBronze Chocolate Express (cute name!). For anyone wondering, the solution has a coconut vanilla scent, contains natural ingredients (no parabens) and certified organic DHA. Very excited to try it & show it to my clients 🙂 Melissa – Gold Coast Spray Tans