Australian eco-friendly cosmetics brand, Adorn Mineral Cosmetics has given its product range a makeover with the launch of its new brand identity.
The new logo, packaging and online store gives women the opportunity to indulge themselves without compromising on all-natural ingredients and sustainable packaging.
The new brand comes after a conversation with various market groups about the perception of eco-friendly products.
Adorn Marketing and Communications Manager, Jaquelyn Muller explains, “The new brand identity is the result of the groundwork we have put in over the last 12 months. Women are becoming more aware of the toxins in cosmetics; however they see the beauty process as a way of pampering themselves. The new Adorn identity represents a way for women to treat themselves everyday while not impacting negatively on themselves or the environment.”
This environmental message has been the backbone of the brand to date and has resulted in a growing overseas market aided by Adorn’s accreditations from PETA, CCF and The Vegan Society.
“Women have resonated with our approach to honesty and commitment to responsible and sustainable business practices”, reflects Adorn Founder, Briony Kennedy. "I never tire of the reaction we get when I explain that our packaging is recycled into fence posts."
Contact: Adorn Mineral Cosmetics (03) 9560 2449.