On April 29, Ultraceuticals hosted a media brief introducing the newest family member in their brightening range.
Held at The Stables Café in Surry Hills, guests were welcomed with champagne and fresh juices upon arrival. In a sophisticated space designed to mimic the scientific backbone of the Ultraceuticals brand, the space was decked out in beakers, test tubes and scientific equipment.
All guests were offered a skin-analysis on the REVEAL machine where the extent of their hyperpigmentation was photographed and explained by Ultraceuticals regional trainers. Through these photographs, guests learnt the importance of both treatment and prevention in the battle against hyperpigmentation.
The formal presentation began with Ultraceuticals marketing manager Xuan Henderson, who reiterated the brand’s core message and focus on providing scientific skincare that provides real results.
Xuan also made two exciting announcements – firstly, Ultraceuticals’ cruelty-free certification and secondly, the brand’s upcoming Real Visible Results 90 Day Challenge.
“We’ve just been certified 100% cruelty free. It is a badge of honour we are going to communicate through all our packaging and future communications,” Xuan said.
“We are launching a promotion with all our stockists in conjunction with our new product. We want to transform a lot more people’s skin in 90 days. We currently have a lot of accounts on board and we will be sharing this with you in the future.”
Xuan then went on to introduce the latest addition to the Ultraceuticals Brightening Range – the Ultra Diminishing Complex.
“We saw a gap in the brightening market for a product that allows more users to access the potent brightening complex without being overly irritated. The Ultra Diminishing Complex contains the same complex that’s in the Ultra Brightening Serum but it’s AHA/BHA free. We have included methyl jasmonate, a bio-exfoliator that works with the skin’s natural exfoliation process to speed it up.”
“It is targeted at all skin types and can be used in conjunction with the Ultra Brightening Serum,” said Xuan.
The launch ended with a cosmetic formulation demonstration by Dr Patrick Stamford, senior research chemist. Dr Patrick demonstrated the science behind the innovative hydro-alcoholic gel formula in the Ultra Diminishing Complex.
For more information visit http://www.ultraceuticals.com/