Cosmoprof Worldwide Bologna closed its 2013 edition with record-breaking figures: 193,842 visitors (a 14 per cent increase) including 48,823 from abroad (22 per cent increase).
There were 2,390 exhibitors including 1,500 from abroad, 24 national collectives with new entries from Japan, India, Indonesia, Pakistan and Colombia. These figures are testament to the global mission of Cosmoprof Worldwide Bologna. Together with the platforms of Las Vegas and Hong Kong, it has once again shown itself to be an important trade fair worldwide in the cosmetics and beauty sector.
The delegation of Chinese buyers (invited by BolognaFiere China in partnership with the China Commerce Association for General Merchandise, based in Beijing, which has over 800 members including the major department stores and chains of shops, distributors and wholesalers) held over 200 meetings.
Perfumery displayed a trend towards strong, spicy and sweet fragrances, with 40 exhibitors from the Middle East, while the 20,000 square metres dedicated to professional beauty (spas, equipment, body treatments), with 300 exhibitors, attracted the attention of operators and the press to a sector experiencing exponential growth.
Another significant sector was companies which produce professional furniture for beauty centres, spas and salons. This growing sector attracts designers and famous architects, who are hired to create functional spaces that are aesthetically appealing at the same time.
Within Cosmoprof there was a new location for Cosmopack, a kind of “show within the show,” an exhibition area dedicated to packaging, machinery and contract production. This formula proved to be very popular and drew visitors’ attention to a production supply chain where the “Made in Italy” brand has been playing a leading role.
The 46th edition included overall 35 hours of television, 20 live streaming sessions and 80 interviews with major players in the international market, while national and international television channels documented the various aspects of the fair. There was also a massive amount of communication on social media.
“We have risen to the challenge that we set ourselves,” says Duccio Campagnoli, President of BolognaFiere and SoGeCos (the company that organises Cosmoprof), “The new Cosmoprof is increasingly international and professional, with the participation of buyers and delegations from abroad to whom we have offered the highest levels of quality and specialisation. Cosmoprof has brought together the community of professionals, artists and creative people from the beauty world. We are among the leaders worldwide in this sector, providing a full range of business proposals and information.”
While, Fabio Rossello, president of Unipro said, “This edition of Cosmoprof has revealed the competitiveness and professionalism of Italy’s contribution to the sector, despite fears for a domestic market influenced by the crisis, although purchasing cosmetics has remained a constant in the everyday habits of the Italian people. Even the general organisation of the event was guided by a sense of pragmatism that combined effectively with the quality and the profitable B2B opportunities that increasingly confirm Cosmoprof as an international platform for encounters between industry and the market.”
Cosmoprof Worldwide Bologna looks forward to seeing you next year in Bologna, April 11th-14th, 2014.