Cosmoprof North America 2010 (CPNA) will be conducting a multimedia initiative with up-to-the minute coverage of the show from July 18 to 20 in Las Vegas, USA.
This initiative will provide a huge online presence on the official CPNA website, Facebook and Twitter leading up to and during the show.
Since attendees expect to find new trends and products at CPNA, the organisers' news team will be speaking to key players in the beauty industry, exhibitors, manufacturers, distributors and show attendees.
Those unable to attend the show will still be able to keep up to date with events via regular posts from the show floor.
Topics of discussion will include what attendees are looking for at the show and more importantly, what they have found that will benefit their businesses.
National and international television outlets will also be present as in the past years to cover trends and what new opportunities lie ahead in the beauty industry.