This year, Cosmoprof Worldwide Bologna celebrates its 43rd edition in April.
The 2010 edition introduces the Visionary Men concept, featuring protagonists of specific product areas in the beauty world, men and women whose name evokes a story of success, in-depth study and innovation. Visionaries include:
Packaging Area: Joël Desgrippes, international design guru, President of Brandimage – Desgrippes & Laga.
Perfumery Area: Christine Nagel – Fragrance Resources and Elie Papiernik – Centdegrés.
Green Area: Horst M. Rechelbacher – first founder of Aveda and current President of Intelligent Nutrients.
Hair Area: John Nollet, the exclusive hairdresser “at home”.
Nail Area: Deborah Lippmann, the most glamorous of nail varnish creators, an icon for all celebrities.
Spa & Beauty Area: Andrew Gibson – renowned professional of the spa industry, current director of the Spa Division in the Mandarin Oriental Group
In addition to conferences and workshops, events include a Cosmoprof Spa & Beauty Symposium; three days of debate with the shared goal of interacting, developing competences and improving awareness of the spa market.
On Saturday 17 April 2010, Cosmoprof Worldwide Bologna promotes and celebrates nationally the “Beauty Day”, a tribute to beauty in all its aesthetic, artistic, and cultural forms. The event will take place inside and outside the fair ground, with the areas of Perfumery and Bio-organic, and part of the Hairdressers Area to stay open for the first time from 7pm to midnight. Outside, spectacular events and initiatives will take place, with cocktails and parties for exhibitors and customers, who will experience a sensorial showcase and social events inspired by the world of fashion.
Aureliana De Sanctis, Managing Director of SoGeCos spa, said:
“Cosmoprof could be defined as a modern heritage as, since its inception back in the sixties, it has been alongside the development of beauty for 43 years and it has always maintained its promises in terms of seriousness and quality. All the companies that we meet with are evidence of the relation of reciprocal support with Cosmoprof, which was crucial to the success of both parties. We have fixed a real date with the beauty community in Bologna in April.”
Cosmoprof Worldwide Bologna takes place from 15 to 19 April. For more details, visit www.cosmoprof.com/en