Dermalogica recently launched a new, highly interactive website. The website, www.dermalogica.com.au, offers consumers and professionals access to the Dermalogica “skin health experience” and their product lines.
The website includes a number of features such as consumer interaction, Speed Mapping skin analysis, user-friendly navigation, a news section, skin library, professional home care and information on skin health.
The Speed Mapping skin analysis feature allows consumers and professionals to get a personalised product prescription. With this unique function, users are able to target their skin concerns through an easy to use step-by-step guide. This speedy question and answer session delivers a product and treatment prescription for skin health results, as well as skin condition facts and information.
The skin library allows consumers to source the latest in skincare. Topics such as acne, skin ageing, dryness, oiliness, sensitised, shaving and skin tone are available to be explored. Articles include Sun exposure and skin ageing, Seasonal effects on dry skin, Reducing redness and Exfoliation – how much is too much?
Dermalogica’s product ranges are uniquely categorised; they can be viewed all at once, or by function, system, skin concern or favourites. Products feature press reviews, ‘how to use’ information and fundamental facts.
The company says that while the underlying message from the website still lies with Face Mapping and keeping the professional skin therapist “in the hot seat”, it gives consumers complete control.
Emma Hobson, Education Manager (Asia, Australia & New Zealand), The International Dermal Institute, said the website benefits therapists who may not always find it easy to access the latest industry news and information both for the businesses and as a support tool for the client.
“Dermalogica’s new interactive, information-packed and, most importantly, easy-to-navigate website puts paid to all of that. It allows the therapist 24-hour access to a wealth of knowledge and connects them to the brand directly Australia-wide; it is a fun yet educational tool for their clients both existing, as well as the new clients who want to know more about the brand. Since it is constantly updated there is always something new to check out,” she said.