Global at-home hair colouring brand Clairol Nice’n Easy have recently released the results of a national poll commissioned to prove that blondes really do have more fun. For those admitting taking to the bottle, 1 in 3 claimed they did have more fun, it’s no wonder a third of the population of Aussie women are sporting golden locks today*.
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Celebrity Colourist and Nice’n Easy Colour Expert Belinda Jeffery says, “Every year as summer approaches, I am always asked by my clients to lighten their hair. It seems women really do think they will have more fun in the sun if they are blonde, which is why the Nice’n Easy research is so relevant.”
When asked what they thought that men think about blondes*:
• 3 out of 5 Australian women think guys prefer blondes, which is probably why almost half wish they were blonde
• Close to a quarter of Australian women have changed their hair colour for a man, with the majority going blonde
On the flip side brunettes have a better reputation and apparently earn more money*:
• 77% think brunettes are taken more seriously than blondes
• Over half think brunettes make more money in the workplace
Sunny weather and beach babe blonde locks go hand-in-hand in Australia where hair colourists are used to the majority of their clients' asking for blonde highlights and colour. As the biggest client base, "blonde clients" can be taken for granted as repeatedly doing highlights can become monotonous for artistic hair colourists. But it is important for managers to look to new ways of attracting clients with promotions and products, and by setting a good example with their own or staff members' fair locks; brassy, damaged and colour bleeding will only put clients off. And as more consumers feel the need to tighten their belts following the effects of the global financial crisis, they'll look to at-home hair colour products such as Clairol's Nice n Easy.
*The survey was commissioned by Nice n Easy and was conducted via the femail.com.au website (1398 surveyed, conducted in November 2010).