Melanie Grant is the name on the tip of every beauty insider’s tongue. The Australia-based celebrity aesthetician is known for her tailored, state-of-the-art treatments and products regimes in demand in the world’s toniest postcodes, with clinics in Sydney, Melbourne and Los Angeles. Professional Beauty has the scoop that Melanie Grant is to be named Global Advisor for luxury skincare brand Augustinus Bader.
We spoke to Melanie – a devotee of the breakthrough brand from the start – to find out more about the new relationship. “I’ve championed AB from the very beginning with their first two SKU’s; The Cream and The Rich Cream,” says Grant. “I was drawn to the innovation – the TFC8 complex – along with the no nonsense, clean, efficacious formulas. What impressed me the most though, was Professor Bader himself. He does amazing research and clinical work, especially his work and innovation with treating burns victims. Professor Bader is a globally recognised biomedical scientist and physician and one of the foremost experts in the field of stem cell biology and regenerative medicine. He’s the real deal!”
She says that the brand is also a firm favourite of her high-end clientele across the globe. “We’ve collaborated on amazing events in Paris, Los Angeles and most recently Sydney and the expanding range of AB has become a firm favourite amongst my clients and team! It’s so important to me that any partnership is authentic, longterm and durable, and formalising our relationship was a natural progression.”
“The foundation of my brand is built around clinical beauty. Where the experience and traditional rituals of spa practices are just as important as clinical efficacy and results. We strive for the best of both worlds, and you should never compromise on one for the other. I feel a very strong alignment to the Augustinus Bader brand for this very reason. The products yield results, with proven efficacy, whilst not compromising on sophisticated formulas and luxury packaging. The best of both worlds again.”
As for what’s in the works in her new role at Augustinus Bader Global Advior, Melanie says “We have so many amazing new launches upcoming and plan to collaborate on more events all over the world next year. The most exciting part for me is testing and trialling new products that are in development and learning new advancements in skin care.” Stay tuned for things like virtual events and press briefings too.
Check out Augustinus Bader on The Skincare Edit right now and stay tuned for more information on this new partnership.
—
Read the current issue of our digital magazine here:
- For more news and updates, subscribe to our weekly newsletter
- Follow us on Instagram
- Like us on Facebook
- Join Australia’s largest network of beauty industry professionals on LinkedIn
- Subscribe to our print magazine
Have an idea for a story or want to see a topic covered on our site and in our pages? Get in touch at info@professionalbeauty.com.au.