Miss World Australia will be glowing with a “non-sticky and streak-free” Mediterranean Tan when she is crowned in July this year.
Under the brand’s just announced platinum sponsorship of the 2018 Miss World Australia beauty pageant, the winner and all the contestants will be using its spray tan while competing in the finals and the crowning ceremony.
Regarded as one of the most prestigious beauty pageants, Miss World Australia raises money for the Beauty with a Purpose and Variety Australia charities.
Mediterranean Tan founder Andrea Taylor says the event has a longstanding reputation for inspiring women to make the world a better place through extensive charity work and various philanthropic ventures.
“Miss World Australia is more than just a beauty pageant to me,” she says.
“This pageant is about empowering the contestants and women in general to become better versions of themselves.”
Andrea says “it was no surprise” that Miss World Australia selected Mediterranean Tan as its major tanning sponsor as the brand has “an industry reputation as the leader in ground-breaking tanning products combined with five years’ experience supplying spray tan to the Australian and global market”.
“Mediterranean Tan’s inductafuze tanning product range is renowned for being the darkest and most luxurious available on the market,” she says, “and with coverage that lasts for two weeks it fits in perfectly with the Miss World Australia contestants’ busy schedules.”
The pageant winner will represent Australia at the Miss World International final which attracts entrants from over 130 countries.
Launched in 1951, Miss World International is one of the world’s most watched annual events, with a viewing audience of over 1 billion people.