PZ Cussons are pleased to announce Marque of Brands as St Tropez’s new distributor. The partnership is a part of a global strategy in building the salon business, established 30 April 2013.
PZ Cussons’ beauty director, Matthew Kearton, has worked closely with Marque of Brands’s managing director, Cameron Campbell across the broader PZ Cussons group for a number of years and sees the new distribution partnership as a way to position St Tropez as the number one tanning range in salons nationwide:
“Having worked with Cameron over the years, I know his passion and determination are exactly what St Tropez needs to become the preferred tan in salons across the country. His knowledge of the salon industry partnered with his vision for the brand is the perfect fit with our sales and marketing team at PZ Cussons Beauty. We’re all looking forward to working together and seeing the brand develop in the coming years.”
Marque of Brands prides itself on bringing exclusive beauty and tanning brands to the Australian market, the addition of St Tropez to its portfolio makes perfect sense, as Cameron explains, “St Tropez is the best luxury tanning product in the world. It offers a premium product, a premium service and a first class reputation. It’s already so exciting to see new and innovative products come to life; we believe they will deliver St Tropez to the number one spot in salons again. ”
In recent months, St Tropez has enlisted the “skin finishing” expertise of Tayla Brandt. Tayla travelled to the UK to learn the most recent techniques, under the tutelage of Jules Hepstonall – who includes Kelly Osbourne among his list of clients. Tayla is the go-to tanning expert of Australian A-listers for red carpet events, The Logies and The Brownlows. She also lead the St Tropez skin finishing team at Australian Fashion Week and Channel Nine’s Celebrity Splash.
St Tropez recently announced Kate Moss as its global face and body of the brand. The two-year partnership will be supported with in-salon and store merchandising as well as a global and local print advertising campaign.
Wholesale distributors and salons who would like to stock St Tropez are advised to contact Cameron directly: 1300 819 331 or cameron@marqueofbrands.com.au