As Elemis celebrates a new skin frontier merging actives, hands on therapy and technology, Professional Beauty spoke with director of product and treatment development, Noella Gabriel.
Right: Noella Gabriel
Why an equipment launch for Elemis now?
Technology and delivery systems have evolved since the launch of Elemis, 25 years ago, and so have actives. I felt it was important we at Elemis embraced technology within a layering system of actives, hands and technology. The new BIOTEC offers five technologies in one machine.
What were the key considerations in creating a machine and how does it add to the Elemis experience?
It was important that the technology enhanced the actives and performance. With this trio of actives, hands and technology using this layering system, our clinical results show we have achieved something very special.
It also enables the existing loyal Elemis client an opportunity to experience technology at its best delivered with the touch, feel and aromatic of Elemis. Each BIOTEC facial has a specifically designed activator to enhance the performance and at all times ensure the skin is comfortable and responding to its maximum. The seven activators include; Radiance Activator, Lines & Wrinkles Activator, Resurfacing Activator, Lift Effect Activator, Anti-Blemish Activator, Sensitive Activator and Time for Men Activator.
How then does BIOTEC benefit salons?
It brings results! It excites existing clients and will attract a new client. It enables the salon to introduce a complete facial treatment menu of seven different experiences for the client to choose from if the skin needs it. The seven BIOTEC facials are; Micro Firm-A-Lift, Triple-Tec Anti-Wrinkle, Sonic Skin-Resurfacing, Sonic-Skin Radiance, L.E.D Blemish Control, O2 Sensitive Skin Soothing and Super-Charge facial for men.
How important is BIOTEC to the Elemis brand and what does it say for the future of Elemis?
If we feel it is right for the Elemis client and it works with the skins function, enabling it to work better, faster, and delivering great results, then we at Elemis will always research and embrace it if we feel it will excite our existing client and deliver results.
For more information on Elemis BIOTECH call Brand Point (07) 5564 6767 or visit http://www.elemis.com/