Natural and organic cosmetic sales in the Middle East are increasing by over 20 per cent a year, however, few local brands are benefiting from high consumer demand. Organic Monitor research finds European brands to have made the most impact, with Middle Eastern brands often held-back by technical and marketing issues.
To address such issues, Organic Monitor is hosting its first Natural Cosmetics Masterclass in the region. Taking place in Dubai on 29-30 May, the masterclass is hosted alongside the Beautyworld Middle East trade show.
The masterclass comprises two interactive workshops that tackle the major technical and marketing issues associated with natural and organic cosmetics. Titled Green
Certification, the first workshop hones in on the technical and formulation hurdles. An
update will be given on natural and organic cosmetic standards in each region, followed by guidance on getting products certified.
The Business Opportunities workshop highlights the business openings in the natural and organic cosmetics market. Global sales of such products have exceeded USD 9 billion; however, sales remain concentrated in Europe and North America. Although the market in Asia and the Middle East is showing high growth, Western brands are leveraging their marketing expertise to build a strong presence. Distribution is a major hurdle in emerging markets.
Using case studies, methods to build distribution will be discussed by the workshop leader. Business openings in the Middle-Eastern market, as well as other regions will be highlighted.
Visit www.organicmonitor.com/masterclass11.htm for further information