PB’s eye to the ground on the Australian beauty industry.
1. Pinterest predicts 2025 beauty trends
According to social media platform, Pinterest, global searches for three beauty trends are on the rise coming into 2025: Dark Siren Makeup: + 695%, Cherry Vibe (Makeup): +325%, and Goddess Nails: +760%.
2. Elemis achieves B corp certification
Sustainable skincare brand Elemis has strengthened its commitment to both skin health and environmental responsibility. The brand’s transition to 100% renewable energy, recyclable jars, and sustainably sourced packaging helped secure the brand an impressive B Corp score of 93.
3. SynTernals expands supplement range with AlgOmega-3
SynTernals’ second supplement has launched, designed to enhance overall vitality and healthspan from within. AlgOmega-3 supports cognitive, cardiovascular and eye health without the fishy aftertaste or risk of contaminants like mercury and lead found in other fish oil supplements.
4. Kaine Vakai fronts Lavilash Lash Cleanser launch
The popular hair artist and influencer has lent his face to Lavilash’s latest campaign, promoting a new-to-market foaming lash cleanser. The product, which is sustainably manufactured in Australia under Lavilash founder, Jade Penson, was produced with lash artists and their clients at the forefront.
5. Secure your tickets to the 2025 Naturally Good Expo
Naturally Good will return in 2025 as the country’s preeminent beauty and wellness business event. Descending on Sydney’s ICC from May 26 — 27 2025, the event will offer natural brands a unique chance to spotlight their products and services direct to retail buyers.
6. TRONQUE unveils luxe, earth-loving deodorant
Salon-stocked wellness brand TRONQUE has fashioned a high-end yet eco-conscious, refillable roll-on deodorant. AXILLA ORB cleverly features a ‘deo-tox’ mimicking ingredient that inhibits acetylcholine
(muscle neurotransmitter) release, reducing nerve signals controlling sweat gland activity.
7. SOTHYS graces industry with Glow Defense
SOTHYS has announced the launch of the DX Glow programme and coinciding professional treatment. The six-phase treatment features the brand’s signature Digi-Esthetique massage; home care products include a serum and cream. The programme is designed to aid skin against environmental aggressors and
biological toxins.
8. Katrina Webb prefers Zhav International
Did you know former Australian paralympian Katrina Webb OAM is an avid Zhav International fan? The athlete, who vouches for the company’s focus on ‘skin fitness’, has undergone treatments with Zhav for close to a decade. Most notably, Katrina regularly experiences skin tightening using the Dynamic Lift + Moisture™, and skin protocols using the YZ Skincare line.
9. mesoestetic’s latest depigmenting solutions have arrived
At the forefront of innovation in depigmentation is mesoestetic. The brand recently unveiled two SKUS under melan tran3x – a concentrate, and gel cream. The programme heroes tranexamic acid to ease dark spots and even skin tone.
10. Saint Minerals releases eyeshadow range
The locally owned makeup brand has entered the eyeshadow arena, releasing a 31-strong shade range. Each shadow is infused with Australian Jojoba Esters and Vitamin E, designed to hydrate and soften the skin while ensuring comfort and a lightweight feel.
Photography: Supplied/iStock/jacoblund ValuaVitaly
This article originally appeared in the Issue 01 2025 print issue of Professional Beauty magazine. Read it here.
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