Salon skincare brand, Skinstitut, is set to unveil a second education hub in Brisbane as part of its ongoing commitment to education.
Building on the robust growth of its expanding business, salon brand Skinstitut has announced it will launch an education hub in Brisbane early next year, to further educate therapists to maximise efficiency and client satisfaction.
Since its launch in 2008, the brand has endeavored to lead the charge of the beauty industry’s competitive pricing strategy in Australia. Its commitment to affordable skincare, in addition to its education strategies have been significant catalysts for change in the beauty industry landscape, where skincare companies are continuing to lower prices to navigate the impact of online retail and increasingly educated consumers.
“Skinstitut was created to provide high-end, professional skincare products manufactured here in Australia but without the expensive price tag,” says Skinstitut managing director, Fiona Tuck.
“Our products are all available at a RRP of $45 – and this pricing strategy reflects our commitment to delivering high quality products that are cost effective when compared to industry benchmarks. We’re conscious that consumers outside of Australia are experiencing lower prices for skincare – so why should our local market be disadvantaged?”
In addition to the brand’s pricing policy, the company’s investment and commitment to education has helped it see continued growth. With consumer intelligence within the beauty industry at an all-time high, the salon brand is dedicated to ensuring therapists understand the science behind their products and treatments.
The Skinstitut training and development program ensures therapists are prescribing the most suitable products for the various skins types and conditions, as well as educating consumers along the way.
Launching for the first time in Queensland, the Brisbane educational hub will offer seminars on ingredient technology, skin analysis and consumer education events. The Brisbane launch follows a successful Sydney opening in 2011, which has since seen over 4,000 therapists undergo intensive training.
Now in its 6th year in the Australian market, Skinstitut’s skincare range is currently stocked in over 700 skin and laser centres, beauty salons and medi spas nationally.
“Today’s consumer is incredibly savvy – they want to know the ingredients in their products, what they do, and most of all they want results,” says Tuck.
“We invest heavily in research and development and works with Australia’s leading cosmetic pharmacists to develop products that use scientific formulations based on quality, clinically proven ingredients and technology to deliver the best results for the Australian consumer.”