The Global Beauty Group announces its Worksop + Wisdom: Cracking the Code of Beauty Business Success seminars, which will take place across the country. We talk to beauty business expert Caroline Nelson about how this exciting new series will boost your salon business.
If there is a woman to give you some advice on how to run a salon business, Caroline Nelson would be it. A third generation aesthetician with over four decades of beauty business experience, Nelson has impressive business and marketing experience. Her career includes being an owner and manager of numerous successful beauty salons and day spas, National President of the Association of Professional Aestheticians of Australia, the author of two successful beauty business books, a long stint as principal of a college, and a lecturer at countless national and international conventions.
It’s enough to make you want to sit down and take a breather. But instead, perhaps you should reap the benefits of Nelson’s exhaustive career and purchase a ticket to see her in action at the Worksop + Wisdom: Cracking the Code of Beauty Business Success seminars. Held by The Global Beauty Group, these exciting workshops will kick off in Melbourne on 30 May (the other dates are: 13 June, Brisbane; 27 June, Sydney; 25 July, Perth; 8 August, Adelaide).
We talk to Caroline Nelson about the seminars and how they can boost your bottom line.
What will this seminar teach attendees?
“Delegates will learn to recognize their business strengths & weaknesses and how to maximize available opportunities as well as create their own opportunities,” says Nelson. “They will be given the key strategies and bottom-line profit building solutions necessary to successfully guide their business to the next level. Most importantly they will learn how to operate their business in a more streamlined productive method.”
Who should attend?
“This program is designed for salon owners and managers exclusively – and only those wanting to massively grow profits should attend,” says Nelson.
Even if readers are already a successful business, is there room for more business growth?
“There is always room for growth,” says Nelson. “And you can never know all there is to know, particularly in the aesthetic business which is undergoing huge change. For this reason I believe being able to adapt to change and challenges requires the business owner to have the most up-to-date skills and strategies that will enables them to be proactive, quickly. It’s the critical element to keeping a business fresh and vital and the foundation of any successful business. Attending high quality business development also keeps focus on the business and allows creativity to flow.”
How important is it for professionals to keep learning?
“It is important for a team to see that their leader is constantly learning new and improved strategies to support the business,” says Nelson. “This sets a great example and encourages employees in their quest for further professional development.”
What do you love most about seminars such as this?
“It has been my privilege to be part of the aesthetic industry for over 40 years and I can still say I am as passionate about it today as I was at the beginning of my career,” says Nelson. “It’s very rewarding to see delegates get a “aha moment” during my presentations and to know the knowledge I share can be used to support their business growth and bottom-line profit building. And to hear all the success stories post-presentation of those who have implemented the strategies with such outstanding results.”
Without giving too much away, can you give us one sneak peak tip on how a salon business can stand out in the crowd?
“This is a large subject that encompasses building Brand Visibility through a well-balanced marketing strategy, which is linked to the business culture, customer service, and results,” says Nelson. “[We teach] a customer service policy that guides each client towards “best outcomes”, which is designed to build higher loyalty and a unique experience. It is part of my 5 Level Business and Marketing Program.”
Tickets are available here for only $49 – but get your skates on, these will sell out fast!